Stub out the habit this month - May declared smoke-free

02 May 2022 2:12 PM | Anonymous

Hāpai Te Hauora has announced that this year Aotearoa will celebrate ‘World Smokefree May’, as part of a national campaign for Aotearoa to be Smokefree by 2025. ‘World Smokefree May’ will lead up to the celebration of ‘World Smokefree Day’ on Tuesday 31 May 2022 in line with the annual international day created by the World Health Organisation in 1987(1).

Hāpai Te Hauora CEO Selah Hart said: "Our work towards having a smokefree Aotearoa by 2025 is part of a ground-breaking, world-leading strategy. All areas of our community, from our smallest tamariki, our whānau and community organisations to supporting legislation from central government are all backing each other."

The theme is "We’re Backing You", with a focus on the team effort to support whanau to quit and stay Smokefree. The key messages focus on whanaungatanga and wrap-around support, who provides it, and how.

The theme is matched with a three word whakatauki;

"Taituara, taiwhare, taieke": with backing, even the tallest of oceans waves can be conquered.

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