The Otago Southland Branch of the
Public Health Association brings you the next
instalment in our Food for Thought series
Corporate Rehabilitation and Food Marketing
Professor Janet Hoek, University of Otago
Since becoming implicated in the global obesity crisis, manufacturers of energy-dense, nutrient-poor, foods have developed sophisticated marketing strategies to rehabilitate their brands.
These strategies shift responsibility from corporations to consumers, pre-empt policy, and support sales.
This seminar will briefly review marketing strategies before exploring recent debates and implications for public health advocacy.
Her main research interests are in the public health-marketing-policy nexus, and she has mostly been involved in the smokefree and nutrition spheres.
Janet is co-Director of ASPIRE 2025, has been a member of several NGO and government advisory groups, and has published widely on smokefree initiatives.
Registrations close 5pm Monday 25th June 2018
Thank you to Weave Together for their support.
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